It’s an end of an era – (well, to some degree!)
After long hard consideration, we’ve decided to turn off our website YogaMate.org
After having spent the better part of 2 years building the site, 4 years running it and over 6 figures spent developing it; it’s certainly not a decision that comes (at all) lightly.
But, as everyone knows – 2020 has changed most everything. The needs of the world are a bit different today than what they were when I originally conceived of YogaMate in 2014.
Are you also having to pivot?
If you’re needing to overhaul your business (or if you’re just getting started) – now might be the ideal time to work on your marketing strategy. Join me in my program Strategize for Success starting Feb 1. I’ll help you avoid the mistakes I’ve learned the hard way…
All is certainly not a loss for YogaMate. I’m excited to advise, we’re not going anywhere… we’re just shifting over to our new website: YogaBetterHealth.com
Managing 4 websites – as I’ve done for the past couple years – is not the best use of anyone’s resources or time. While I created multiple sites for good reasons (namely bad coding on YogaMate.org which made that custom-built site nearly impossible to enhance) it’s definitely time to consolidate YogaMate.org; YogaMatePro.com and YogaBetterHealth.com into the one site. (GlobalYogaTherapyDay.com will remain on its own).
Many (though not all) of YogaMate’s assets will be brought across to this website over the next month or two. More details on this in the coming weeks ahead.
Please note that, as part of this decision, we will also move away from using the name YogaMate. 🙁
Whilst that’s a tiny bit sad; it’s the right choice in the long run. The name ‘mate’ here in Australia means ‘friend’, but that meaning didn’t necessarily translate the same around the world; and it’s a smarter marketing decision to focus on one brand rather than many. Sometimes, it’s better to let go for the sake of the long term vision.
While some things will change, and not all of YogaMate.org’s assets will carry through initially (our Practice Creation tool, being one of them); I can confidently inform, our focus remains on championing therapeutic yoga and yoga therapy. 🙂
I’ll also still be offering both Strategize for Success and Growth Mindset Live Group Coaching – the marketing programs for yoga therapists & specialists that I’ve run over the past 3 years.
We’ve also got a few new offerings in store for you, including our new Global Discussion Forum and mid-month Q&A / Accountability calls that have been added in to our monthly group marketing program.
We’re also working on a collaborative research project which we hope to deploy in early 2021 and big plans for the Global Yoga Therapy Day Community Outreach Initiative.
So strap in and stay tuned, we anticipate big things for 2021!
And if you’re at a point where you realise that something must change for your own business, and you’re looking for some strategic guidance to do it smartly; please consider joining in our upcoming Strategize for Success Program Jan 25th; or grabbing a Platinum Subscription to really commit to building your business in 2021.