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Ongoing commitment to learning and growth is the cornerstone of good business. Keep yourself accountable for implementation of your marketing strategy and your business growth.

Join Ann Marie Johnston; founder of Yoga for Better Health & the Global Yoga Therapy Day in her monthly growth mindset marketing, plus mid-month Q&A / Accountability calls.

Following Strategize for Success, the Growth Mindset Marketing program builds upon your learnings and keeps you accountable towards your business growth

  • Live call on the first Monday of the month (US) (6pm EST / 3pm PST) covering strategic and tactical marketing lessons pertinent to those small businesses working with limited resources, but wanting to make a big impact; PLUS

  • Follow up call the third Monday of each month (6pm EST / 3pm PST) for Q&A and ongoing accountability and progression (New in 2021) 

Growth Mindset Marketing Program is for yoga therapists and specialists ready to fully commit themselves to building their business. You'll gain ongoing support, connection & collaboration with colleagues and confidence in how to stay strategic in creating a sustainable business.

Our focus for much of 2021 Growth Mindset Programming will be on building and strengthening your online presence.

Growth Mindset Marketing Details

Growth Mindset Marketing Program meets online the first and third Monday night US (Tuesday Aus) each month; 

  • On the first Monday, join in for the month’s marketing topic

  • On the third Monday, join your colleagues for an accountability and Q&A mid-month call to discuss your homework, ask questions, gain support and pick Ann Marie & your colleagues’ brains 

Program calls replays will be made available the day after; however, Q&A calls wil not be recorded to allow for privacy.



Each month we’ll visit a different strategic or tactical marketing topic. 


Topics change each month and will cover strategic topics such as:

  • Financial Strategy

  • Forecasting & Financial Measurement

  • Planning your customer journey;

  • Building brand champions; and

  • Strengthening your online presence;

  • Product Marketing Fit & Innovating for Business Growth;

  • Marketing & Sales Funnels & the Customer Journey

And tactical topics such as:

  • Building (or strengthening) your website

  • Launching Facebook Ads

  • Building your audience through lead magnets

  • Setting up newsletters that convert

2021 program topics will be heavily focused on building and strengthening your digital presence.

Growth Mindset Live Marketing Coaching

Join Ann Marie live each month for a strategic or tactical lesson; together with fellow yoga therapists & specialists around the world committed to growing their business

Accountability Check In PLUS Q&A

Hold yourself accountable and get extra guidance in our mid-month check in. Your chance to ask more questions and get more support.

Community & Collaboration

Meet, grow with & learn with live monthly calls with colleagues around the world. Share your knowledge and learn from the experiences of your fellow colleagues.

Video Recordings

Access to the video replays (after the live growth mindset call); strategic & tactical marketing support.

Worksheets and Templates

Save time & be more effective using provided worksheets, templates to help track and grow your business.

Recommended by your colleagues
  • Ann Marie Johnston, MBM, is a marketing strategist, entrepreneur, yoga professional & mom/mum of two energetic young boys.

    Ann Marie Johnston
    Founder Yoga for Better Health & Global Yoga Therapy Day
Your host: Ann Marie Johnston, MBM
A bit about me:

I've built & grown a few small businesses over the years; and been a marketing strategist and consultant to many others over the past two decades. These experiences have taught me a bit about what to do (and what not to do) and the challenges of being a cash-strapped, time-poor small business owner.

I've had some successes, and I've also made my fair share of mistakes, including spending an awful lot of money building a fully customized, bells & whistles website that I had to scrap. <insert sad face>. 

Having built over 20 websites in my time and a few personal businesses along the way, I've learned a thing or two about what to do (and what not to do). 

My goal is to help pass along this knowledge to help you be more strategic, avoid some of the pitfalls and help you be more impactful doing this important work.

Because Yoga for Better Health is heading in new directions (supporting employees with yoga therapy wellness programs); I won't be continuing my live marketing programs, so 2021 is your last chance to work with me in real-time.

My approach is an honest, authentic approach to marketing & business. I'll personally be working on Yoga for Better Health and living the journey alongside you, along with your colleagues from around the world. 

My focus is helping you to make consistent, measurable changes to help you find more success, aligned to what is most important to you. 
My background: 
A lifelong learner,  I studied psychology and art in undergrad; followed by grad schooling in art direction and a Masters of Business Marketing in 2008; plus over 1000 hours yoga teacher and yoga therapy training. 

I have worked as a marketing strategist & consultant across a range of industries and as an entrepreneur, yoga professional & mom/mum of two energetic young boys, I know about juggling work and life while trying to make an impact.

I developed Yoga for Better Health (previously YogaMate) because yoga personally transformed my health and wellbeing. Before yoga, I was working as a marketing consultant within the wine industry (another industry that has public understanding challenges!). I enrolled in my first 500 hours of training, wanting to understand how yoga had shifted the depression I'd struggled with for half of my life.  I had no intentions to teach (let alone shifting my career trajectory); but after my first year's training, I felt the knowledge gained was too profound not to share. 

I launched YogaMate (now Yoga for Better Health) in 2016, as a marketing and professional development platform for yoga therapist & specialists. I've since gone on to develop two apps and founded the Global Yoga Therapy Dayand since COVID's impact on the world, in 2021 I am shifting our focus towards supporting organizations in healthcare better support their employees health & wellbeing.
My personal focus has always remained on championing therapeutic yoga; building awareness that if you can breathe, you can practice yoga and helping make these tools accessible to all.

I've presented on marketing strategy for Yoga Professionals at international conferences, including three years at the IAYT’s Symposium of Yoga Therapy and Research (SYTAR), the Accessible Yoga Conference, the Yoga Australia Conference and the Global Yoga Therapy Day.

I have also been featured in international media and radio; and a guest presenter on podcasts in Australia and the US. I'm presently serving on the faculty at Guru Ram Das Centre and a guest lecturer on marketing strategy with the MUIH Yoga Therapy program.

Before Yoga for Better Health, I worked as a marketing consultant and strategist in a diverse range of SMEs across Australia and the United States, most recently in the wine industry.

I'm passionate about empowering yoga therapists and specialists to make smart, strategic decisions in how to effectively build their business and share this important knowledge. 

I welcome you to contact me to know more and understand if my marketing support is right for you.