Marketing support for yoga therapists and specialists seriously committed to growing their business
With Ann Marie Johnston, Entrepreneur, Yoga Professional, & Founder of Yoga for Better Health (previously YogaMate) & Global Yoga Therapy Day
Click the play button below to watch a short overview of how to approach your marketing strategy
Upcoming Opportunities for Learning with Ann Marie
Strategic Marketing & Branding Fundamentals Program
Available Live or On-Demand Replay; this foundational marketing program covers all critical elements every small business owner needs to be across in their marketing and communications efforts.
Monthly Group Coaching
Monthly marketing group coaching & accountability calls. Meeting the first and third Monday night of each month.
Platinum Bundle - Strategize for Success Plus Growth Mindset Coaching
Join the 2021 cohort. Lay the foundations of your marketing strategy; then continue your learning and stay accountable for your growth as you execute your strategy throughout the year.
Join Ann Marie Johnston, MBM; entrepreneur, yoga professional and founder of Yoga for Better Health (YogaMate) & the Global Yoga Therapy Day for her live marketing programs:
Strategize for Success - February 2021
2021 Dates Monday night US (Tuesday morning Asia / Australia)
US / UK dates for 2021: Feb 1, Feb 8, Feb 15, Feb 22
9pm GMT, 4pm EST, 1pm PST
Australasia dates: Feb 2, Feb 9, Feb 16, Feb 23
8am AEDT, 10am NZDT
Growth Mindset Marketing Program - March - Dec 2021
March - Dec 2021: First & Third Monday nights US (Tuesday morning Asia / Australia)
US / UK dates shown
9pm GMT, 4pm EST, 1pm PST
Australasia dates (day after)
8am AEDT, 10am NZDT
Program Dates: Mar 1, Apr 5, May 3, Jun 7, Jul 5, Aug 2, Sep 6, Oct 4, Nov 1, Dec 6
Q&A / Accountability Catch Ups: Mar 15, Apr 19, May 17, Jun 14, Jul 19, Aug 16, Sep 13, Oct 18, Nov 15, Dec 20
$
1397
STRATEGIZE FOR SUCCESS
4 session foundational marketing program Offered Live Once Per Year 2021 US dates: Feb 1, Feb 8, Feb 15, Feb 22 2021 AUS dates: Feb 2, Feb 9, Feb 16, Feb 23
$
1997
GROWTH MINDSET COACHING
Twice Monthly Group Marketing Coaching Starting March 1st Live, monthly Growth Mindset Group Marketing & Coaching Program PLUS Mid-month Accountability and Q&A Checkin Call First & Third Monday night each month (US); Tuesday morning (Asia) Normally $2397 On Sale through Feb 15
$
2997
2021 PLATINUM BUNDLE
Save when you purchase BOTH Strategize for Success and Growth Mindset Coaching (Value $3794) Bundle includes: Feb 2021 Strategize for Success Program PLUS March - December: Live, monthly Growth Mindset Group Marketing & Coaching and mid-month accountability check ins. On Sale through Jan 31
FAQs
I'm not a yoga therapist, are these programs for me?
These programs are for any health & wellness professional serious about building their business. While most of the participants in the past have been yoga therapists & specialists, the strategic concepts we uncover will be relevant for any small business or solepreneur or small business owner working in the health and wellbeing space
When do these programs start?
Strategize for Success runs live once a year. In 2021; it runs the four Mondays of February.
Growth Mindset Program starts in March 2021. We meet every month twice a month (the 1st and 3rd Monday nights US).
Many people prefer to start with the 'Strategize for Success - Foundations of Marketing' program. That program lays the foundation that I build upon throughout the year.
If you've missed that, the 'Strategies for Success' On-Demand program is available for on-demand purchase.
Do I need to take Strategize for Success in order to join in Growth Mindset Group Marketing calls?
It is not a requirement that you take Strategize for Success before joining in the Growth Mindset calls; however, it is strongly encouraged that you do, as a lot of the foundational elements I refer to will go back to that initial program.
If you're ready to jump into the Growth Mindset program, you do get the On-Demand version of Strategize for Success and I encourage you to complete that program at your earliest convenience.
I'm interested, but I can't make it live to the calls
If you can’t make it live, that’s ok – the recordings and templates are made available within a day of the live calls; and they'll stay accessible through the duration of the year.
Because I work with clients around the world, I’ve tried to choose a time that works for me here in Australia and for North American colleagues. If you are based in Europe or South America, I acknowledge this timing may not be as good for you (apologies).
How much time do I need to commit?
Strategize for Success
Runs across 4 calls (or videos if you're watching the replay) - with each call lasting ~2 hours. You will have tasks that come out of that program that will require a further few hours to complete.
Growth Mindset
Monthly marketing program calls will last 1.5 hours each
Mid-month Q&A and accountability call will last 1 hour
Mid-month Q&A and accountability call will last 1 hour
Each month’s call will recommend homework to help you continue forward with your business. You can anticipate this homework to range from 1-5 hours depending on the task and it's relevancy for your business.
Succeeding together
A few things I've learned, across the years as an entrepreneur
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It's more fun to work alongside others
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Connecting with colleagues with similar values & beliefs makes us all feel part of the team, even when we're working on our own
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We learn from each other - your colleagues questions may be the same as your own; and they will have lived experiences that you'll relate to as well
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Being held accountable to another person (or the group), encourages us to get things done
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Sometimes life throws us curveballs. We all lived through 2020. Having colleagues there to support you helps you pick yourself back up and keep on trucking!
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Talk to your customers, test the market, measure your results and when something doesn't work, pivot quickly
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Sometimes, despite your best efforts, things don't work out. Accept (aparigraha!) and move forwards!
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Enjoy yourself along the way. There's no destination - the fun, challenge and reward are in the moment. Celebrate the small wins along the way.
Recommended by past participants
Dr. Amy Wheeler
C-IAYT Yoga Therapist; Ex-President IAYT
I am considering having all of my Optimal State Yoga Therapy trainees take the program before they graduate. It was simply fantastic. Everyone should take this program
Dayna Culwell
C-IAYT Yoga Therapist
It was gratifying to connect with other yoga therapists around the world who are all striving to go to the next level in their business and aspirations. The program (Strategize for Success & Growth Mindset) has helped me leverage my platform from mediocre to the best it can be.'
Steffany Moonaz
C-IAYT Yoga Therapist & Researcher
Business strategy and marketing are not the reasons why any of us have small yoga-related businesses. Some see them as a necessary evil, but I think re-framing that is helpful. Strategizing and marketing are the ways that we expand the reach of this powerful work. They are aligned with the concepts of tapas and steadfastness to dharma. When we release attachment to outcome, incorporating smart strategies is part of bringing ourselves fully to the work. As a yogi and longtime meditator, Ann Marie brings this shared perspective to her programs for yoga professionals. The structure of her programs includes dedicated time each week or month for didactic learning and discussion along with assignments for accountability and consistent progress. Growing your business is not selfish, it is noble. It helps to ensure that our work is sustainable and that we each in our own small way are able to change the world- one moment, one action, one connection at a time. I cannot recommend Ann Marie's programs more enthusiastically for anyone with a yoga-related business.
Carla McAdams
C-IAYT Yoga Therapist
'I am so grateful to you for your knowledge, experience & creative ways of presenting marketing. I actually wanted to do it and enjoyed it!'
Theresa Tobin-Macy
LMT, C-IAYT
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Your host: Ann Marie Johnston, MBM
A bit about me:
I've built & grown a few small businesses over the years; and been a marketing strategist and consultant to many others over the past two decades. These experiences have taught me a bit about what to do (and what not to do) and the challenges of being a cash-strapped, time-poor small business owner.
I've had some successes, and I've also made my fair share of mistakes, including spending 6 figures on building a fully customized, bells & whistles website that I had to scrap 
Having built over 20 websites in my time and a few personal businesses along the way, I've learned a thing or two about what to do (and what not to do).
My goal is to help pass along this knowledge to help you be more strategic, avoid some of the pitfalls and help you be more impactful doing this important work.
I host Strategize for Success live once a year, or you can join me in the Growth Mindset Group Coaching Program.
My approach is an honest, authentic approach to marketing & business. I'll still be working on Yoga for Better Health and living the journey alongside you, along with colleagues around the world.
My focus is helping you to make consistent, measurable changes to help you find more success, aligned to what is important to you.
My background:
A lifelong learner, I studied psychology and art in undergrad; followed by grad schooling in art direction and a Masters of Business Marketing in 2008; plus over 1000 hours yoga teacher and yoga therapy training.
I have worked as a marketing strategist & consultant across a range of industries and as an entrepreneur, yoga professional & mom/mum of two energetic young boys, I know about juggling work and life while trying to make an impact.
I developed Yoga for Better Health (previously YogaMate) because yoga personally transformed my health and wellbeing. Before yoga, I was working as a marketing consultant within the wine industry (another industry that has public understanding challenges!). I enrolled in my first 500 hours of training, wanting to understand how yoga had shifted the depression I'd struggled with for half of my life. I had no intentions to teach (let alone shift my career trajectory); but after my first year's training, I felt the knowledge gained was too profound not to share.
I launched YogaMate (now Yoga for Better Health) in 2016, a marketing and professional development platform for yoga therapist & specialists. I've since gone on to develop two apps and founded the Global Yoga Therapy Day.
My focus is on championing therapeutic yoga; building awareness that if you can breathe, you can practice yoga and helping make these tools accessible to all.
I've presented on marketing strategy for Yoga Professionals at international conferences, including three years at the IAYT’s Symposium of Yoga Therapy and Research (SYTAR), the Accessible Yoga Conference, the Yoga Australia Conference and the Global Yoga Therapy Day.
I have also been featured in international media and radio; and a guest presenter on podcasts in Australia and the US. I'm presently serving on the faculty at Guru Ram Das Centre and a guest lecturer on marketing strategy with the MUIH Yoga Therapy program.
Before Yoga for Better Health, I worked as a marketing consultant and strategist in a diverse range of SMEs across Australia and the United States, most recently in the wine industry.
I'm passionate about empowering yoga therapists and specialists to make smart, strategic decisions in how to effectively build their business and share this important knowledge.
I welcome you to contact me to know more and understand if my marketing support is right for you.
Ann Marie has been a featured presenter at:
Ann Marie is a sought after international guest lecturer & presenter in marketing strategy for yoga therapists & specialist.
