Professional Resources

Case Study – Dayna Culwell, C-IAYT

Dayna Culwell is the kind of client every marketer dreams of.
This gal is ready, willing and extremely proactive in her quest to take her business to the next level.

When Dayna first joined in my Marketing Programs in late 2018, she dove in, head first. Dayna registered for both our Marketing & Branding Foundations program (Strategize for Success) as well as registering for the ongoing monthly group coaching program, ‘Growth Mindset Group Coaching‘.

Over the course of the year, Dayna took each month’s ‘homework’ seriously; often emailing it through as part of her accountability.

She turned up to each call, asked questions and really engaged in the process. And over the year, she took her business from strength to strength.

You can see some of the enhancements she made to the landing page of her website. She tightened up her branding and the enhanced the professionalism of the way she presents herself and her business. She made it clear, front and center, that she offers private yoga therapy sessions and really honed in on her niche area of expertise (chronic pain and back pain); sharing blogs and focusing on SEO to send new customers her way. 

Importantly, she made it easier for her clients to see the action she wants them to take: ‘schedule an appointment today’. She added video testimonials that allow her brand advocates to do the work for her.


Realizing she needed to diversify her offering beyond one to ones and group classes, Dayna created On-Demand courses and Online courses to diversify her revenue streams.

Dayna’s enthusiasm and focus on her business was so great that she decided to join the program ‘Strategize for Success’ for a second time!  In this second round, she’s commented how much more she’s learning & absorbing – where everything isn’t quite so ‘new’ to her.

She’s noticed that her brand values have shifted. She’s clearer about where she is and where she wants to go.
As a marketer, it fills me with such joy & excitement to see where she is headed. I can’t wait to see what unfolds for Dayna over the next year or two!

In Dayna’s words:


“It was gratifying to connect with other yoga therapists around the world who are all striving to go to the next level in their business and aspirations.

The program has helped me leverage my platform from mediocre to the best it can be. I completely re-designed my website with more clarity and focus, I streamlined who I target, I got new headshots, a new logo, new colors, etc.

Best of all, I finally got around to hiring a production crew to video a series of yoga therapy sessions that will be available for subscription (very soon!).

None of this would have happened if it hadn’t been for Ann Marie’s wisdom and encouragement. Immense gratitude”

Dayna Culwell, C-IAYT

Yoga by Dayna